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Initial Framework and Analysis for SaaS Companies Entering Foreign Markets
 
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Initial Framework and Analysis for SaaS Companies Entering Foreign Markets

The problem understudy is the lack of a fundamental framework that SaaS model companies can use when entering foreign markets to evaluate the challenges and how they impact system design and user interaction. The motivation for the study comes after discovering in TMA2 that the primary research was around general regulation and integration challenges but was never quantifiable or compared to user acquisition and conversion opportunities as well as impact on system design. The proposed solution, establishes a high level framework that enables a SaaS company to evaluate entering a foreign market based on user growth projections, system design and its impact on users. The evaluation of the solution was done by having a person run through three scenarios with a different interface interaction and testing their system tolerance. The results of the research present an initial framework that contributes by showing that country specific challenges impact the end users.

video tags: Comp648 

Added: December 7, 2015, 7:31 am
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